The Shop Collective
The Shop Collective, where passion, confidence, and dedication to enhancing natural beauty converge in a captivating brand session. Alexis, the salon owner, graciously granted me full creative reign, allowing us to bring forth the essence of their salon's commitment to empowering others.
This session took place in an industrial studio, our session mirrors the aesthetic of The Shop Collective's physical space. The fusion of raw, urban elements in the studio serves as a backdrop, reflecting the authenticity and grounded nature of the salon.
With every day tools in hand, the stylists at The Shop Collective become artists, sculpting and crafting confidence for their clients. From scissors to brushes, each tool tells a story of transformation and self-expression. The brand session becomes a celebration of the artistry behind the salon, where expertise and creativity unite to reveal the unique beauty in each individual.
My lens became a conduit for the salon's commitment to authenticity and empowerment. We aimed not only to showcase the mastery of The Shop Collective but also to convey the genuine connection between the stylists and their clients—a connection that goes beyond the surface to embrace the individuality of every person who walks through their doors.
